Dr. Laurel Reid is President of Tourism Synergy Ltd. and an Adjunct Professor at the University of New Brunswick. With a focus on Atlantic Canada, Tourism Synergy was formed in 2001 and offers expertise in tourism marketing strategy, market research, strategic business planning, tourism education and sustainable destination planning and development.

Laurel has spent several years working with businesses, communities, associations and destinations involved in strategy development, advising, education, training and market research. She has also assisted with curriculum development for tourism and hospitality programs for universities, colleges and government departments.

She is a sought after speaker and has held faculty positions at several universities in Canada (UNB, Brock University, Ryerson Polytechnic University), the USA (Clemson University) and abroad (University of West Indies, Barbados and Victoria University, New Zealand).

Laurel holds a PhD (Doctor of Philosophy) in Parks, Recreation and Tourism Management (Clemson University, South Carolina, USA), a MCS (Master of Communication Studies) (University of Calgary, Alberta, Canada) and a BSc (Bachelor of Science) (Syracuse University, New York State, USA). Her work appears in several travel, tourism and marketing related journals, books and conference proceedings.

Clients

Some of TSL's Clients have been:

• Tourism regions, communities, businesses
• Atlantic Canada Opportunities Agency (ACOA) - Tourism Atlantic
• Parks Canada/Canadian Department of Heritage
• Tourism Departments in Nova Scotia, New Brunswick, Prince Edward Island
• Destination Marketing/Management Organizations (DMOs)
• Atlantic Canada Economic Development Agencies
• Atlantic Canada Tourism Partnership (ACTP)
• Post Secondary Education Institutions
• Tourism Industry Associations
• Attractions