Strategic and Sustainable Tourism Planning and Development

PEI Tourism Destination Areas and DMO Partnership Model - Governance and Framework.
Client: Tourism Prince Edward Island.
Roles included working in consultation with island-wide stakeholders from regional tourism associations and destination marketing organizations. The goal: to implement a more efficient and effective tourism organizational and funding structure for PEI. (2009-2010, 2011).

Regional Tourism Snapshot: St. John River Valley Communities
Client: Town of Florenceville-Bristol.
Regional snapshot and 3-5 year plan included tourism inventory, SWOT and recommendations for Florenceville-Bristol, Bath, Centreville and Juniper, NB (2011).

Destination Southwest Nova Scotia Tourism Strategy.
Client: Destination Southwest Nova Scotia (with Turizm Inc. and Broad Reach Strategies Ltd.)
Long term sustainable tourism strategy and governance review, including stakeholder consultation. Roles included strategy development, stakeholder group facilitation and providing overall direction for the organization (2010).

Tourism Charlottetown and the Prince Edward Island Convention Partnership: Establishing New Directions - A Road Map to the Future.
Client: Tourism Charlottetown and the PEI Convention Partnership.
Roles included working in consultation with the Board of Directors and stakeholders to develop a 3-5 year strategy for the organization, including governance, product development and marketing (2009-2010).

The Cultural Coast: Greater South East New Brunswick Regional Tourism Strategy.
Clients: Community Economic Development Agency (CEDA), NB. Partners: Enterprise Kent and Enterprise South East, New Brunswick.
Long-term sustainable tourism strategy for this large NB region encompassing 13 municipalities. Obtained stakeholder consensus on product development and marketing approaches (2009).

Yarmouth/Acadian Shores (Nova Scotia) Tourism Destination Plan: Final Report - "Filling the Chairs".
Client: Southwest Shore Development Authority, NS (with The Tourism Company).
Roles included brainstorming solutions, market development, and overview of the Acadian tourism product (2009).

Lower River Passage, St. John River Society Governance Plan.
Client: St. John River Society, NB.
Provided three options for revamped governance model for the Passage as the St. John River Society moves to apply for and manage Canadian Heritage River status for the St. John River (2008).

Kingston Peninsula Tourism Plan, NB (2005)
St. John River Valley Sustainable Tourism Development Initiative, NB (2003-04)
Sustainable Tourism Development Strategy for the Saint John Region, NB (2002-2003)
Cavendish Area Sustainable Tourism Strategy, PEI (2003)
Miramichi River Valley Sustainable Tourism & Market Development Strategy, NB (2002)
Tourism Assessment, Potential and Plan, Western Saint John River Valley, NB (2001)
Summerside Sustainable Tourism Planning & Development, PEI (2005, 2001)
Numerous marketing strategies, projects and plans for firms in Canada and Barbados.

Marketing and Product/Experience Development

PEI Cultural Tourism Action Plan.
Client: Tourism PEI.
Three to five year action plan for cultural tourism. Included stakeholder consultation, consolidation and synthesis of previous strategies (2010).

Miramichi Tourism Business and Marketing Strategy.
Client: Miramichi River Tourism Association (MRTA), NB (with Broad Reach Strategies Ltd.).
Long-term business and marketing strategy for the organization. Included stakeholder consultation and development of innovative approaches in contributing to the success of this tourism organization which is funded by marketing levy (2010).

Bonavista Institute for Cultural Tourism (BICT) Marketing Plan.
Client: BICT, NL.
Three-year marketing plan and database marketing strategy (2009).

New Zealand Outbound Travel Markets and Distribution Channels (Consumer and Intermediary Perspectives).
Client: Foundation for Research, Science and Technology.
Two-year research project for Victoria University of Wellington (NZ) examining outbound distribution channels used by consumers and travel intermediaries (2006-2007).

Alberta Learning Experience Travel Strategy.
Client: Tourism Alberta and Parks Canada (with Forerunner Inc.). Strategy detailing how to implement experiential travel for selected national and provincial historic sites and attractions (2006).

Torngâsok Cultural Centre Feasibility Study and Business Plan
Client: Nunatsiavut Government, Labrador, NL (with Broad Reach Strategies Ltd.).
Established feasibility of this major Cultural Centre to be established in Nain, NL in 2012 and 3-5 year business plan for the Centre (2011).

Atlantic Canada Center of Excellence for Festivals and Events – Feasibility Assessment.
Client: ACOA-Tourism Atlantic.
Assessed size and potential of training for festival organizers market (2008).

Grand Bay-Westfield, Tourism Development Assessment and Feasibility.
Client: Town of Grand Bay-Westfield, NB.
Included tourism inventory, market research and product/experience development (2008).

Residence and Conference Services – External Review (UNBSJ)
Client: University of New Brunswick (Saint John), Saint John, NB (with Suzanne Nazareno, UBC)
Involved a complete review of offerings to ensure consistency of offerings with mandate including management, operations, facility and internal/external relations (2011).

Tourism Best Practice Missions Program Evaluation.
Clients: Tourism Industry Association of New Brunswick and the Atlantic Canada Opportunities Agency (ACOA) -Tourism Atlantic.
Evaluation of the past four years of Atlantic Canada Tourism Best Practices project, with recommendations for future missions (2010).

Accelerated Market Readiness (AMR) Program Pilot: Review.
Client: ACOA-Tourism Atlantic.
Review of pilot project aimed at assessing and upgrading individual tourism operations in Atlantic Canada. Role: Evaluated assessment tools for attractions and accommodations, based on site visits and manager/owner meetings (2010).

Program Evaluation, Atlantic Canada Tourism Partnership (ACTP).
Client: Atlantic Canada Tourism Partnership
Evaluation of Pan-Atlantic Marketing Strategy over three year period; $22 million budget; partnership among the four Atlantic Canada Provinces. (2003-2006; 2000-2003).